Main goals

Hand letter 4 phrases that are commonly said between everyday people

Themes & Audience

• Anyone and everyone that uses these common phrases

• Illustrate mundane phrases in a fun and refreshing context

Conceptual Solutions

When hand lettering these phrases I wanted the colors and structure of the characters to reflect how I perceive them. Even though all these phrases are commonly shared among the world, the meaning is a little bit different for everyone. Drawing these out instead of building the shapes in a vector based software allowed me to add a bit of my personality back into them.