Main goals
Redesign the badminton teams logo to better fit the environment of the campus rec.
Themes & Audience
Members of the PSU Badminton team
College students looking for community
Casual sports players looking to avoid cut-throat competitiveness
Conceptual solutions
Inspired by vintage Italian design I set out to make the logo represent teamwork. By illustrating two individuals playing together I think that the message is clearly communicated. The scanned in charcoal lines, blocks of color and bold san-serif typeface make this logo feel appropriate to the era that inspired it yet not completely mimicking it.