Main goals

Design and illustrate deliverables for the music festival in Idaho known as Treefort

Themes & Audience

• Ages 18-30

• Music lovers

• Party animals

Conceptual solutions

Redesign the look and feel of Treefort music fest to capture the vibrancy of the festival. I wanted to play with the aesthetic of nature so I personified woodland creatures and objects that embodied the feelings of people attending Treefort!