Main goals
Design and illustrate deliverables for the music festival in Idaho known as Treefort
Themes & Audience
Ages 18-30
Music lovers
Party animals
Conceptual solutions
Redesign the look and feel of Treefort music fest to capture the vibrancy of the festival. I wanted to play with the aesthetic of nature so I personified woodland creatures and objects that embodied the feelings of people attending Treefort!