Main Goals

Enhance the visuals for the channel landing page

Themes & Audience

• Gen Z and Millennials

• Entertainment

• Parents and Kids

Conceptual Solutions

The banner that exists above a specific YouTube’s channel page is an undervalued piece of space amongst many content creators. It is not a necessity however it is a piece of art that can really help sum up the brand to new visitors. I have always advocated for more conceptual banners that feel more premium in nature and I feel like that vision was executed. The banner for Cut is a collage of photos, color and textures as a way to represent the beautiful chaos and diversity of the channel while the HiHo banner is an illustration of a fictional world through the eyes of a kid. Both distill the themes of each channel in a fun and visual way.